Alerma brings an innovative approach to hair care by focusing on the scalp and hair roots. Inspired by active ingredients used in facial care, its formulas provide deep care with a natural touch for your hair. Developed by dermatologists at Yeditepe University Laboratories, these products are enriched with powerful actives such as biotin, keratin, hyaluronic acid, marula oil, and sweet almond oil.

With specialized series for every hair type, Alerma nourishes your hair from root to tip, bringing out its natural shine and strength. Free from parabens, artificial colorants, alcohol, and sulfates, Alerma hair care products are developed and produced using environmentally friendly and animal-friendly methods with a commitment to sustainability. Redefine your hair care routine with Alerma’s wide range of products, from moisturizing and repairing shampoos to masks. 🌿✨